Pouring…
Wholesale
Wholesale coffee supplier for San Francisco & the Bay Area.
Sam’s Coffee Roasters is a family-owned wholesale coffee supplier in the San Francisco Bay Area. Since 1995 we’ve roasted small-batch organic and regular beans for restaurants, cafes, pho kitchens, and offices — with a trusted Bay Area equipment partner standing by for the machine side.
Vietnamese coffee is our heritage. But we roast everything a Bay Area bar actually needs: espresso, house blends, single origins, organic, decaf — and if you’re curious about a bean we haven’t listed, just ask Van.
Who we supply.
Bay Area restaurants (Vietnamese pho chains, family Asian restaurants, American kitchens), specialty cafes, corporate office coffee programs, and roaster-to-roaster wholesale. Most of our customers have been with us for years — we’re built for long relationships, not trial runs.
- Restaurants— pho, banh mi, family Asian, American kitchens.
- Cafes— specialty espresso, drip, neighborhood coffee bars.
- Offices— Bay Area office coffee programs, by the pound.
- Distributors— bakery and restaurant supply partners.
How wholesale works with us.
Call or send an inquiry. Van ships a sample bag (or hand-delivers it in the Bay). We talk through your current setup, match a blend or dial in a custom roast, and set a delivery cadence. No long-term contracts — the work is the proof.
- Call Van or submit a wholesale inquiry.
- Sample bag out within a few days.
- Dial-in conversation — blend, grind, volume, schedule.
- First delivery, then a standing-order rhythm that fits your service.
We sell everything
Vietnamese is our heritage. We sell everything else too.
Most of our customers come for one thing and end up ordering across the lineup. Pick a starting point below, or call Van and describe the bar you're running.
Customers
Just some of the businesses we service.
A partial list — restaurants, cafes, and distributors across the Bay Area. We work with operators who care what ends up in the cup, and we keep the relationships long.
Kevin's Noodle HouseFamily noodle house- Pho Lee Hoa PhatVietnamese pho · Pittsburg + Concord
Coffee MagicSpecialty roaster · San Francisco
Palio CoffeeOrganic coffee · San Rafael
B & H DistributorsBakery & restaurant supply · Hayward- Thinkers CafeNeighborhood cafe · San Francisco
L's CaffeCafe- Caffé TrioCafe · South San Francisco
- Jim & Georgie's DonutsDonut shop · San Francisco
+ a quiet roster of Bay Area cafes & restaurants
FAQ
Wholesale questions we hear most.
Who is Sam's Coffee Roasters?
Sam's Coffee Roasters is a family-owned wholesale coffee supplier in the San Francisco Bay Area, founded in 1995 by Van Ho. We roast small-batch organic and regular coffee for restaurants, cafes, pho kitchens, and offices across the Bay. For commercial espresso equipment, we connect customers with our trusted Bay Area equipment partner — sourcing, install, and service all run through them.
What kind of coffee do you roast?
Everything Bay Area kitchens actually order: Vietnamese blends and robusta, house espresso, drip and batch-brew blends, organic single origins, decaf, and custom roasts dialed in for specific bars. If you're curious about a bean or origin we haven't listed, call Van — he'll roast it.
Do you supply Vietnamese coffee wholesale?
Yes — Vietnamese coffee is a core part of what we do. Van is Vietnamese-American and has been roasting for Bay Area pho restaurants and Vietnamese-American cafes since 1995. We carry Vietnamese cafe blends, straight robusta, and custom grinds for phin drippers.
Do you offer organic wholesale coffee?
Yes. We roast certified-organic single origins and an organic house blend. If your menu or certification requires organic beans, we have you covered. Regular beans too — we carry both.
Where do you deliver?
Bay Area first. Van handles most deliveries himself around San Francisco, Oakland, Berkeley, Concord, Pittsburg, Walnut Creek, Hayward, San Jose, the Peninsula, and Marin. Anywhere else, we ship. Call to work out what fits your service.
What's the minimum wholesale order?
Flexible. We work with small cafes buying 10–20 lbs a week and with multi-location restaurant groups. There's no single posted minimum — call Van and we'll set a schedule that fits your volume and cash flow.
How do I switch from my current supplier?
Call Van at (415) 658-1864 or send a wholesale inquiry. We'll send a sample bag, talk through your current setup, match or dial in a blend for your bar, and build a delivery cadence that doesn't interrupt your service. Switching is easier than operators expect.
Related
Wholesale coffee by Bay Area city.
Talk to Van
Easiest way? Just call.
(415) 658-1864
or text the same number — whatever’s easier.
Where we deliver
San Francisco · Oakland · Berkeley · Concord · Pittsburg · Walnut Creek · Hayward · San Jose
Bay Area firstShips nationwide