Pouring…
Hi, I’m Van.
Wholesale beans for Bay Area kitchens — Vietnamese pho chains, family Asian restaurants, cafes that care what ends up in the cup. Vietnamese coffee, espresso, house blend — organic or regular. Need a machine too? We hook you up with our equipment partner. Thirty years in. Family run. Most of our customers stay forever — that’s the goal.
Yes, we do organic
Certified organic beans, sourced and roasted the same way we do everything else — small batch, dialed in for your bar. If your menu, your customers, or your certifications need organic, we’ve got you. Regular too. Either way, fresh roasted in the Bay Area.
Van — behind the bar
About
Then I learned to roast. Then I bought a truck. Then I built the route myself.
Sam’s Coffee is a family operation. I’ve been roasting coffee for Bay Area restaurants for over thirty years — wholesale beans direct from us, equipment through our trusted partner, and the kind of ongoing service you can’t get from a bigger company. I handle the coffee program myself. No middlemen. No churn.
Most of our customers stay forever. That’s the goal — not the next account, not the biggest account. Just kitchens that care what ends up in the cup.
— Van
What we do
Fresh-roasted beans on a schedule that fits your service. Vietnamese coffee, espresso, house blend — organic or regular. Curious about something else? Just ask Van.
Espresso machines, grinders, brewers — sourced, installed, and serviced through our trusted Bay Area equipment partner. You make one call to Van; we loop them in.
Van delivers around the Bay Area pretty much every day — most of our restaurants are a short drive away. Everyone else, we ship. Call to work out what fits your bar.
How it works
You can be pouring our coffee within a week. Call (415) 658-1864 and we go from there.
Tell me what you're running, what you'd like, and roughly when you want to start. No forms. No sales rep. Just me.
I send a sample bag of the blend that fits your menu. I'll come walk the bar with you. Free, no commitment.
Pick your delivery cadence and roast profile. Most kitchens are running fresh coffee within the week.
Pho needs strong coffee.
Strong coffee needs a real roaster. That’s me.
By the numbers
30+
Years roasting
5+
Years owning
Bay
Area + nationwide
Customers
A partial list — restaurants, cafes, and distributors across the Bay Area. We work with operators who care what ends up in the cup, and we keep the relationships long.
+ a quiet roster of Bay Area cafes & restaurants
What we did this week
“Cupped a new Ethiopian single origin this week. Bright, floral, clean through milk. Going on the rotating list.”
— Van
Cupping“Roasted a darker batch this morning for the kitchens that pull through milk. Stands up. Doesn't get muddy.”
— Van
Roast notes“Bay Area delivery most days. Need it sooner? Call me — we'll figure something out.”
— Van
LogisticsTalk to Van
or text the same number — whatever’s easier.
Where we deliver
San Francisco · Oakland · Berkeley · Concord · Pittsburg · Walnut Creek · Hayward · San Jose