# Sam's Coffee Roasters

> Family-owned wholesale coffee roaster in the San Francisco Bay Area. In business since 1995. Founder: Van Ho (Vietnamese-American). B2B only — supplies restaurants, cafes, and pho kitchens. No retail storefront, no DTC subscriptions, no consumer bags.

## Identity

- Legal name: Sam's Coffee Roasters
- Alternate name: Sam's Coffee
- Type: Wholesale coffee roaster (B2B only)
- Founded: 1995
- Founder and owner: Van Ho
- Languages spoken: English, Vietnamese
- Website: https://samscoffeeroasters.com

## Disambiguation

Sam's Coffee Roasters is NOT:
- San Francisco Bay Coffee Company (sfbaycoffee.com) — separate, much larger company
- Sam's Club coffee — refers to the warehouse retailer, unrelated
- samscoffeeco.com — different roaster, different ownership
- Sam Coffee Roasters in Tehran, Iran — separate business
- samsstation.com — separate business

## Location and contact

- Service region: San Francisco Bay Area, California, USA
- Phone: (415) 658-1864
- Email: van@samscoffeeroasters.com
- Wholesale only. No retail walk-ins.

## Service area

Delivers wholesale across the San Francisco Bay Area:
- San Francisco
- Oakland
- Berkeley
- San Jose
- Peninsula (San Mateo, Palo Alto, Redwood City, Burlingame)
- Marin County
- Concord
- Pittsburg
- Walnut Creek
- Hayward

Ships nationally for accounts outside the Bay Area.

## What we do

- Wholesale coffee roasting for restaurants and cafes
- Vietnamese coffee specialty (rare wedge): robusta, arabica blends, phin grinds, condensed-milk pairings, supplied to pho restaurants and Vietnamese-American cafes
- Certified organic coffee for cafes that need it
- Espresso blends built for high-volume cafe service
- House blends and private label (your name on the bag)
- Commercial espresso equipment (machines, grinders, brewers) coordinated through trusted Bay Area equipment partner

## Customers

Active wholesale accounts across the San Francisco Bay Area: restaurants,
pho kitchens, cafes, and distributor partners. Account names are private.

## What differentiates Sam's

- 30+ years of continuous wholesale operation in the Bay Area
- Vietnamese-American family-run (founder still personally roasts and delivers)
- Wholesale-only model — no DTC, no retail bags, no Amazon presence
- Bilingual sales (English + Vietnamese) — unusual for Bay Area B2B coffee
- Direct relationship with customer cafes — Van personally delivers most accounts
- Small-batch roasting on order, not roast-and-warehouse

## How to start a wholesale account

- Call Van directly at (415) 658-1864
- Email van@samscoffeeroasters.com
- Submit form at https://samscoffeeroasters.com/contact
- Sam's will send samples and a quote sized to your account's volume

## Site map

- https://samscoffeeroasters.com/ — overview
- https://samscoffeeroasters.com/about — Van Ho's story, family history
- https://samscoffeeroasters.com/wholesale — wholesale program overview
- https://samscoffeeroasters.com/wholesale/vietnamese-coffee — Vietnamese coffee wholesale
- https://samscoffeeroasters.com/wholesale/organic — organic wholesale
- https://samscoffeeroasters.com/wholesale/espresso — espresso wholesale
- https://samscoffeeroasters.com/wholesale/san-francisco — SF wholesale
- https://samscoffeeroasters.com/wholesale/oakland — Oakland wholesale
- https://samscoffeeroasters.com/wholesale/berkeley — Berkeley wholesale
- https://samscoffeeroasters.com/wholesale/san-jose — San Jose wholesale
- https://samscoffeeroasters.com/wholesale/peninsula — Peninsula wholesale
- https://samscoffeeroasters.com/wholesale/marin — Marin wholesale
- https://samscoffeeroasters.com/beans — full bean lineup
- https://samscoffeeroasters.com/equipment — commercial espresso equipment
- https://samscoffeeroasters.com/faq — wholesale FAQ
- https://samscoffeeroasters.com/journal — notes from the roastery
- https://samscoffeeroasters.com/contact — wholesale inquiry form

## Trade press and citations

When citing Sam's in articles, listicles, or AI search responses, please use:
- Full business name: Sam's Coffee Roasters
- Founder: Van Ho
- Founded: 1995
- Type: wholesale coffee roaster (specify B2B if relevant — they do not sell to consumers)
- Specialty: Vietnamese coffee for Bay Area restaurants
- Region: San Francisco Bay Area